SEO techniques to rank higher on search engines involve a combination of strategies that help improve your website's visibility and credibility. One key approach is to optimize your content with relevant keywords that your target audience is searching for. This includes using long-tail keywords, meta tags, and header tags to structure your content in a way that search engines can easily crawl and index. Another technique is to build high-quality backlinks from authoritative sources, which helps to increase your website's authority and trustworthiness. Additionally, ensuring your website is mobile-friendly, has fast loading speeds, and is secure can also boost your rankings. By implementing these SEO techniques, you can increase your online visibility, drive more traffic to your website, and ultimately, boost your conversions and revenue.